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Bio

Sam Mabaso


Global Marketing Manager
Cape Town

Leadership Team
Stephen AtkinsonMelbourneMille BojerGenevaYiannis ChrysostomidisLondonRussell FisherMelbourneAdam KahaneMontrealColleen MagnerJohannesburgJoe McCarronCambridgeGuilherme RodriguesSão PauloChristel ScholtenSão PauloMahmood SondayJohannesburgView the Africa Team »
 

Sam is passionate about diversity and collaboration as it relates to communications across the globe, particularly in Africa.

About

Sam is an experienced Marketing and Communications professional who has supported various organisations in the development and implementation of strategies to meet marketing and communication goals. This has encompassed supporting the social media footprint of organisations, improving marketing processes and campaigns while ensuring the best digital footprint is established and maintained. 

Sam has a background in media and drama and this has cultivated an interest in performance art, creative processes, and theatre and has a keen interest in how these can be used as catalysts for systemic change. 

As the Global Marketing Manager at Reos, Sam is responsible for developing, implementing, and managing Reos’ global brand, marketing, and communications strategy. She works closely with our regional offices, bringing together our different voices, and draws on her experience as a marketer and communicator to tell the stories of Reos.

Expertise

Marketing, communications, strategy development, digital media and marketing.

 

 

Background:

  • Developed and executed go-to-market strategies that resulted in significant revenue growth
  • Introduced lead generating channels in organisations
  • Has created and published digital content that achieve first-page Google rankings
  • Facilitating organic follower growth on social media (LinkedIn and Twitter)

 

Education:

MA Media Studies, University of Cape Town

BA(Hons) Drama, University of Cape Town

BA Drama, Media and Writing, University of Cape Town

 

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