Reos Partners is working with Bamyan Media, a small media company currently based in Cairo, Egypt on the following challenge:
How does a startup with no track record in Egypt, make and sell a Reality-TV show that supports and develops social entrepreneurs in Egypt on a massive scale?
Following the Egyptian Revolution of 2011 and the broader Arab Spring, Egypt is in the midst of an enormous social change and faces fundamental questions about its future. The iconic Tahrir Square continues to buzz with protest and political activity. It's a time of instability, uncertainty and opportunity for change.
In this context, Reos Partners was approached by Bamyan media who had previously produced a successful TV show in Afghanistan about social entrepreneurship.